THE CHRISTMAS AD OF RUAVIEJA 2021 IS RECORDED IN SHOOT
The Galician liquor brand crosses out the ‘more’ of its traditional slogan for Christmas ads, “We have to see each other more”, and adds a ‘better’; betting on the quality of the time and not only on the quantity. Thus, “I want to see you better” is the short film’s name, a work for which Isabel Coixet (@isabel.coixet) has been chosen as director, with the aim of highlighting the purpose of promoting what unites us and thus achieve a more humane society.
DISCOVER THE LOCATIONS THAT HIDE THESE PHOTOGRAMS
Coixet‘s intention has been to convey closeness and make the viewer empathize with the lives of the characters and, of course, he has succeeded. In part, thanks to the chosen locations, Nü Apartment and The Apartment, two very flexible spaces capable of reflecting the essence of a true home.
Click on the images to see the space in detail.